Jeff Ward has covered Illinois politics as a journalist for 17 years and he's a sought-after campaign manager with a 75 percent winning track record. He’s the author of So You Want to Win a Local Election? a comprehensive manual covering all aspects of the campaign process. You can purchase the full color, monochrome, or eBook version on Amazon. If you’re interested in a campaign consultation, or you simply want to reach out to Jeff, please email him at jeff@forwardcom.me

You won the primary! Now what?

With Illinois primary season firmly in the rearview mirror, it’s time for the losing candidates to reconsider their political futures and for the winners to get ready for the real work! I’m not saying it’s easy to make it through a contested primary, because it’s not! In those still demonstrably Republican Chicago collar counties, that…

How to Read a Jury – They Will Tell You What You Need to Know – Part 1

Perhaps it’s simply a function of the average law school education, but considering the number of trials I’ve covered as a journalist, I’m consistently amazed by the average attorney’s capacity to completely ignore the jury. It’s beyond baffling! Considering your client’s financial or criminal fate rests squarely in their hands, doesn’t the jury deserve more…

10 Ways How Not to Suck as a Local Candidate

Of course, that’s a play on Cubs Manager Joe Maddon’s 2016 “Try not to suck” motto, but it’s amazing how well it applies to local political candidates, too! Though it’s utterly unnecessary, it always amazes me how many of them go out of their way to suck!

So what’s the antidote to this far too common phenomenon? I’m glad you asked! Here are the ten best ways a local candidate can refrain from sucking: