Campaign Lesson #7 – Why provide your opponent with free advertising?

Among the array of always fascinating candidate endeavors, the one that still baffles me the most is an inexplicable capacity to “gift” opponents with all manner of free “advertising.” When you consider that, on a level electoral pitch, the contestant who secures the most “impressions” almost always wins, mentioning the opposition’s name may well be…

You won the primary! Now what?

With Illinois primary season firmly in the rearview mirror, it’s time for the losing candidates to reconsider their political futures and for the winners to get ready for the real work! I’m not saying it’s easy to make it through a contested primary, because it’s not! In those still demonstrably Republican Chicago collar counties, that…