Campaign Lesson #7 – Why provide your opponent with free advertising?

Among the array of always fascinating candidate endeavors, the one that still baffles me the most is an inexplicable capacity to “gift” opponents with all manner of free “advertising.” When you consider that, on a level electoral pitch, the contestant who secures the most “impressions” almost always wins, mentioning the opposition’s name may well be…

10 Ways How Not to Suck as a Local Candidate

Of course, that’s a play on Cubs Manager Joe Maddon’s 2016 “Try not to suck” motto, but it’s amazing how well it applies to local political candidates, too! Though it’s utterly unnecessary, it always amazes me how many of them go out of their way to suck!

So what’s the antidote to this far too common phenomenon? I’m glad you asked! Here are the ten best ways a local candidate can refrain from sucking: