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Daily Archives: September 28, 2017

How To Deflect A Negative Political Attack

Running A CampaignBy Jeff WardSeptember 28, 2017Leave a comment

So, you’re running for local office and your opponent, or one of his surrogates, just launched the kind of scurrilous personal political attack that makes your family’s toenails curl. What do you do? Counterattack? Unless you’re a communications/public relations expert – and most candidates don’t come close – counterattacking is a really bad idea. Responding…

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